May 23, 2025 – Ultra, the pioneering blockchain-based gaming ecosystem, announced a strategic partnership with Wachsman, a top-tier communications agency specializing in Web3 and emerging technologies.
This collaboration, originally first reported by Ultra Times on April 25, 2025, has taken on renewed significance as Ultra accelerates its growth and Wachsman expands its influence in the Web3 space.
According to Fortune Business Insights, the Web3 gaming market is projected to hit $615 billion by 2030. This partnership is more than strategic—it signals Ultra’s intent to lead the next generation of digital gaming at the intersection of blockchain, finance, and player empowerment.
A Strategic Partnership at a Critical Time !
Ultra has emerged as a disruptive force in the gaming industry with its all-in-one ecosystem—including Ultra Games, Ultra Arena, and recent partnerships like Vaulta (April 29, 2025). Backed by a $12 million funding round led by NOIA Capital and the appointment of Maxime van Steenberghe as COO, Ultra is positioning itself for scale.
However, as noted in our previous thread, a strong product isn’t enough to compete with giants like Steam and Epic Games. Ultra needed a global, narrative-driven communication strategy—and that’s where Wachsman enters.
With offices in New York, Dublin, and Singapore, Wachsman has supported over 120 blockchain projects, including prominent names like Bitfinex, CoinDesk, Indiegogo, Chainlink, Cardano, and World Liberty Financial. Their expertise in Web3 communications and media relations makes them the ideal partner for Ultra’s next phase.
Why This Partnership Matters Now ?
While the broader crypto market has experienced fluctuations in late 2023, 2024, and early 2025, the underlying innovations within Web3 gaming — such as play-to-earn models, NFT ownership, and decentralized economies — continue to attract a dedicated and growing user base globally. Ultra’s approach—bridging Web2 familiarity with Web3 innovation—positions it as a leader in onboarding mainstream gamers, even in a challenging market.
Yet, blockchain projects often face hurdles: technical complexity, public skepticism, and lack of mainstream exposure. Wachsman’s job is to rewrite that narrative. With deep experience in storytelling, media strategy, and market positioning, the agency is helping Ultra resonate with gamers, developers, and investors alike.
Their international reach ensures Ultra’s message hits every major region—from Asia’s gaming hubs to North America’s investor circles.
What to Expect Next: Key Developments to Watch
Mainstream Media Breakthroughs: Wachsman’s media reach could land Ultra in top gaming and tech publications. Think Forbes or The Verge headlines like “Ultra: The Future of Gaming is Now.”
Global Events and Presence: Expect Ultra to appear at major international conferences, from the Singapore FinTech Festival to other prominent blockchain and tech events. While E3 is no longer active, other significant gaming and tech conventions remain avenues for showcasing Ultra’s advancements.
More Funding and Partnerships: With clearer messaging and stronger brand visibility, Ultra is well-positioned to attract more institutional investors and collaborations with major studios or financial platforms.
Mass Onboarding Campaigns: Wachsman can help design user-friendly campaigns, influencer collaborations, and educational content to bridge the gap between Web2 and Web3 gamers.
Strategic Communications on Regulation: As the Web3 gaming industry matures, regulatory clarity will be key. Wachsman’s expertise in strategic communications can assist Ultra in framing its narrative around compliance and innovation, positioning it favorably within the evolving regulatory landscape.
The Bigger Picture: Redefining the Gaming Landscape
Ultimately, this partnership underscores Ultra’s ambition: to rival gaming platforms Steam and Epic Games while reimagining ownership, rewards, and community in the Web3 era. As CEO Gus van Rijckevorsel noted during the Vaulta partnership announcement, “By 2030, the Web3 gaming market is expected to outpace both movies and TV exponentially.”
With Wachsman by its side, Ultra isn’t just building a platform—it’s leading a movement.
Conclusion: A New Era for Web3 Gaming
The Ultra-Wachsman partnership isn’t just a collaboration—it’s a launchpad for a new era in gaming. As Ultra scales and Wachsman amplifies its voice, the Web3 gaming industry stands on the brink of transformation.
For gamers, it means new ways to play and own. For developers, a supportive, open platform. And for investors, a bold vision with the backing to match.
Article written by H
